To set the standard of excellence among Insurance providers by being innovative, being financially strong, providing the right support and service for our clients, exceeding their expectations. We will attract and retain the best employees and brokers to help us achieve this goal.

PROTEVA INSURANCE PLC. will carefully design the company trademark and colours to reflect our Cambodian family-caring culture. We expect to achieve the following:

• To be friendly competitor in insurance industry.
• To be quick responsive company to customer's needs.
• To provide more choices to the customers with competitive price.
• To participate in enhancing of insurance awareness to Cambodian People.
• To be one of the potential key players in the industry.

• To provide trust, security, unparalleled quality services, and competitive price.
• To secure and protect our clients, to respect and offer opportunity for our employees by increasing value and reward for our shareholders.
• To remain flexible and innovative in order to address the changing needs of our clients.

Professionalism: As we interact with our clients and other businesses partners, we strive to be honest, and responsible.

Respect: We treat our clients and each other with appreciation, dignity, and courtesy.

Orientation: Defined as a thorough understanding of customers' needs and wants, the competitive environment, and the nature of the markets, we convey and take actions to create satisfied customers.

Teamwork: Making a difference and combining our individual strengths, we produce results greater than individual efforts.

Excellence: We deliver what we promise and exceeding expectations.

Commitment: We give each client our full attention, responding to their needs, being honest with clients to provide all details terms and conditions beforehand.

Transparency: we conduct ourselves ethically and honestly in everything we do.